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THE AVATAR
The Listings Lab · Know who you're talking to
← Closer tools
For closers · prospect personas

The Avatar

Nearly every prospect on a strategy call is one of five people. Figure out which avatar you're talking to in the first few minutes and you already know their goals, their pain, the objections they'll raise, and the offer that fits. Built from 24 real strategy calls. Use the quick-match table to ID them, then open their card for the full playbook.

Quick match — spot them fast
AvatarYears in REWhere their GCI isCore painBest-fit offer

Objections you'll hear across every avatar

These show up no matter which avatar you're on. Recognize them as pattern, not personal: