For closers · prospect personas
The Avatar
Nearly every prospect on a strategy call is one of five people. Figure out which avatar you're talking to in the first few minutes and you already know their goals, their pain, the objections they'll raise, and the offer that fits. Built from 24 real strategy calls. Use the quick-match table to ID them, then open their card for the full playbook.
Quick match — spot them fast
| Avatar | Core pain | Best-fit offer |
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Objections you'll hear across every avatar
These show up no matter which avatar you're on. Recognize them as pattern, not personal: